marianna-marcucci

- Spotted on -

Digital Media Curator, Marketing & Innovation for Travel and Culture

An avid listener, I believe that change can only come from exchanging ideas and opinions. Always
striving to find unexplored connections between people to create new communities, I focuse on helping
them develop projects linked to the world of culture and tourism while seeking fresh opportunities for
communication. Over the past years, I have concentrated on the possibilities offered by the web linked
to the travel, art and culture industries. In this context, I co-founded “Invasioni Digitali” (Digital
Invasions), a bottom-up initiative created in Italy in 2013. Invasioni Digitali aims to promote the value of
and engagement with local cultural heritage. Its goal is to disseminate knowledge highlighting local
beauty and history by using the power of internet and social media. The claim of the 2017 edition is
“Culture without borders”. I believe that as never before it is necessary to focus our attention on the
differences that make us the individuals we are. Differences, which society instead often stifles and
represses. I completed my Degree in Pharmacy knowing that my future would develop inside a
laboratory but not a pharmaceutical one.
Diversity. Change. Innovation. Added-value creation. Future. These are the drivers of my motivation.
What inspires me to work every day to build the future believing, as I do that through culture and
communication it is possible to make society and the world better.
Empowerment through collaboration, in business and in life, is the key to success.

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EXPERTISE

Do you have an idea you wish to discuss with me?

My work method.

“Curiosity and Creativity”

Ethical communication is my soft obsession, I believe that Corporate Social Responsibility shouldn’t be just empty talk but a real commitment of every business, organizations, associations. I am part of the Academy of “Parole Ostili”, as an official trainer, a social project to raise awareness against cyber bullying, hate speech and fake news. I strongly believe in the need to support female entrepreneurship and I’m committed to that as Vice-ChairPerson Italy of ALL Ladies League (ALL), the largest international inclusive association of women and a global movement for female leadership, based in New Delhi.

Digital Media Curator
I’m in Audience engagement and Development. I design, implement and promote digital communication strategies for cultural organizations and travel businesses. I support organizations in creating and managing relationships with online and offline communities and target audiences, developing digital- enabled tools to communicate in creative ways. I deal with exploring different ways of communicating cultural content with the use of new media to reach ever more and more involved audiences, combining the use of social media and storytelling.
Official Trainer Parole Ostili
A Social project to raise awareness against the use of hostile language. The Manifesto of non-hostile communication is a commitment of shared responsibility to create a respectful, civil and secure network. Written and voted on by a community of over 300 communicators, bloggers and influencers, “The Manifesto” is a paper with 10 useful principles to redefine the style with which to be online. I’m an official trainer of the project, I’m in training in schools, universities and companies.
Speaker and Anchorwoman
I have been a speaker and an anchorwoman, both in Italy and abroad, at events related to the world of innovation, travel, social media, culture and communication, such as Social Media Week, E-commerce Hub, Museum & the web, BTO, Women Economic Forum, TEDx Assisi, We are Museums.
European Projects and Fundings
Consultancy on European Funds, from an innovative idea to the implementation of project proposals. Thanks to a wide network of public and private bodies with shared skills and competences, I can help in realizing a Project from the scratch.
Lecture Onlife
I have held lectures and Masters in Universities such as IED and University of Pisa, currently I am a lecturer at the Master in Tourism Enhancement and Cultural Heritage Management at the University of Bologna.

PROJECTS

invasioni-digitali

INVASIONI DIGITALI

Born in 2012, Invasioni Digitali aims to stimulate the active participation in cultural heritage by the
citizens of every Country with a bottom-up approach.

Digital Invasions for the promotion of the cultural heritage

The project scales up the Digital Invasion methodology, which was developed in Italy.

amelie

AMELIE

The AMeLiE project addresses the issue of hate-speech online, starting from providing innovative tools for educators, so as to have a widespread

women-economic-forum

WE4GEA

“Coming soon”






parole-ostili

PAROLE OSTILI

Social project to raise awareness against the use of hostile language. The Manifesto of non-hostile communication is a commitment of shared responsibility to create a respectful, civil and secure
network.

european

HERIT

“Coming soon”






ALL Ladies League
WEF Upcoming Events 2019-2020

ALL Ladies League (ALL) is our She-for-She movement for uniting the women of the world as ‘sisters beyond borders’;


INVASIONI DIGITALI 3D

A process of co-creation of digital content, with the realization of 3D models of objects and/or architectural structures through the use of smartphones and open source three-dimensional Nphotomodeling software.

ARTEST

The project is targeted at rethinking education in humanities in Russia and Mongolia in line with the EU research and practices in the field of multidisciplinary education and integrating STEM aspects into curriculum. 

 

MILLENNIALS
MILLENNIALS E CULTURA NELL'ERA DIGITALE

La cultura nell'era digitale

Millennials e la cultura nell'era digitale. Consumi e progettualità culturale tra presente e futuro.

archeosocial
ARCHEOSOCIAL

L'archeologia riscrive il web

Nato dall'esperienza di professioniste del patrimonio culturale.


DIGITAL STORY TELLING NEL MARKETING CULTURALE E TURISTICO

E. Bonacini, Digital storytelling nel marketing culturale e turistico. Manuale pratico con esempi applicativi, Palermo, Dario Flaccovio Editore - Pag. 267
coming-soon
NUOVA PUBBLICAZIONE

Coming Soon








2018
2018
2021
2021

BOOKS

"Be curious, never stop asking questions. There lies real innovation"

Blog

Stuff I like, stuff I do or I would like to do

THE MANIFESTO

THE MANIFESTO

FOR ENHANCING DIGITAL COMPETENCES ACROSS EUROPE Digital competences are essential to how we live, learn and work. The confident and…
CULTURE SUMMIT ABU DHABI – MY NEXT ADVENTURE.

CULTURE SUMMIT ABU DHABI – MY NEXT ADVENTURE.

I’m thrilled to announce that I’m going to participate to CultureSummit 2018 in Abu Dhabi!Culture Summit is the world’s first high-level summit…
DUNDEE CAMPAIGN KICKING GOALS

DUNDEE CAMPAIGN KICKING GOALS

Tourism Australia’s star-studded campaign encouraging Americans to take a trip down under is already kicking goals, less than one month…

CONTACT ME

Email: marianna@invasionidigitali.it

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Born in 2012, Invasioni Digitali aims to stimulate the active participation in cultural heritage by the citizens of every Country with a bottom-up approach. Promoting culture, the beauty of the territories and history through the use of the internet and social media are the founding objectives. To date we have organized more than 2000 events in Europe, Australia, United States, India, with more than 50,000 participants in person and thousands online.

The project scales up the Digital Invasion methodology, which was developed in Italy. The methodology improves the digital and communication skills of cultural operators, helping them become promoters to and engage citizens in the valorization of cultural heritage. It also works to improve the digital skills of citizens involved (from the youngest to the elderly) by using new technologies to promote and valorize a cultural point of interest.

The AMeLiE project addresses the issue of hate-speech online, starting from providing innovative tools for educators, so as to have a widespread and participatory methodology and new generations of teachers trained to actively involve the youngest in this common goal. The aim of the project is in fact to train teachers and representatives of school communities (school principals, digital operators, but also family representatives) on the specific methodology proposed, which provides, in line with the Digital Europe program, to take a step forward also in the field of digital citizenship, going beyond basic IT skills and focusing on the formation of advanced media literacy skills for those in educational roles.

Coming soon

Social project to raise awareness against the use of hostile language. The Manifesto of non-hostile communication is a commitment of shared responsibility to create a respectful, civil and secure network. Written and voted by a community of over 300 communicators, bloggers and influencers, it is a paper with 10 principles useful for redefining the style with which to be online. The Manifesto of non-hostile communication for companies is a tool that defines a few simple rules that allow to establish a transparent and sincere dialogue between companies and customers.
The Parole Ostili Academy promotes awareness on the language we use on social media in order to activate a change in people's communicative behaviors where virtual is real and real is virtual.

HERIT

"Coming soon"

ALL Ladies League (ALL) is our She-for-She movement for uniting the women of the world as ‘sisters beyond borders’; Women Economic Forum (WEF) is our conference platform for women’s greater visibility, voice, and recognition as we speak, share, connect and collaborate for our ‘business beyond borders’; SHEconomy is our e-commerce platform for both goods and services by women entrepreneurs for energising our “e-commerce beyond borders’ ; and WICCI is our industry and business chamber for ‘advocating policies beyond borders,’ for empowering our influence on policies and decision-making.
In particular, WEF has held 41 editions globally from 2015-2020, eminent dignitaries and thought leaders have spoken on our WEF platform, including Heads of States, Nobel Laureates, Royalty, Ministers, Mayors, Businesswomen, University Presidents and Professors, Judges, Industrialists, Ambassadors & Diplomats, Celebrities, Entrepreneurs & Youth.

3D #DigitalInvasions was a pilot experiment that took place in Sicily in 2015. We involved engineering students from Palermo and Catania Universities in planned invasions in the Antonino Salinas Archaeological Museum (Palermo) and the Archaeological and Naturalistic Park of Santa Venera al Pozzo in Acicatena (near Catania). Students created 3D digital replicas of several archaeological works. They used image-based techniques to obtain 3D textured models of an object, sourced from an appropriate photo dataset taken from cameras, smartphones and tablets. The 3D models were then given to the involved public administrations.

During these first two 3D Digital Invasions editions we developed the belief that our approach could also be applied to other sectors of cultural heritage, using technology to spur innovation in museums. We were also interested in exploring how students were able to develop a sense of identity and affiliation to the cultural heritage they worked on. They spent a lot of time capturing the images, giving them the chance to observe, study and understand a piece of art, rather than quickly take a photo and pass to another. This approach aimed to allow them to be personally involved in a specific process to create user generated content and increase an artwork’s cultural value in its own context.

Erasmus Plus - KA2 Capacity Building in the field of Higher Education

The project is targeted at rethinking education in humanities in Russia and Mongolia in line with the EU research and practices in the field of multidisciplinary education and integrating STEM aspects into curriculum. This aim is derived from the current situation on the labour markets and demand on professionals in arts and cultural sector with a diverse range of competences, in particular, profound knowledge of the main subject (humanities and arts) and STEM skills for facing challenges of the digital age. Thus, the specific objectives are: develop innovative education methodology based on research methods of humanities, digital humanities, STEM; provide teaching staff with trainings in order to equip university teaching staff with new methodology; develop and launch of a new Master degree programme with international exchange opportunities in PC HEIs; create of a Digital Lab which unites postgraduate students in international projects aimed at preserving and promoting cultural heritage.