chi-siamo-marcucci

- Spotted on -

Digital Media Curator, Marketing & Innovation for Travel and Culture

A passionate believer in the power of exchange, I dedicate myself to fostering connections that spark change. My approach: bringing people together to build communities around culture and tourism.

My journey began by exploring the web’s potential for travel, art, and cultural connection. This led me to co-found Invasioni Digitali, a grassroots movement (born in Italy, 2013) that empowers local communities. Invasioni Digitali champions local cultural heritage, using the internet and social media to raise awareness and ignite engagement. Their motto, “Culture without borders,” perfectly captures their essence.

I stand firmly for embracing diversity. Recognizing that our differences shape who we are, I believe society should celebrate, not suppress, them. My path took an unexpected turn from Pharmacy to the realm of tourism, fueled by a lifelong thirst for knowledge (evident in my ongoing professional development).

Diversity, change, innovation, value creation, and the future: these are the cornerstones of my motivation. I am driven by the profound belief that culture and communication hold the key to building a better world, together. For me, empowerment through collaboration is the path to success, both personally and professionally.

Play Video

EXPERTISE

Do you have an idea you wish to discuss with me?

My work method.

“Curiosity and Creativity”

Ethical communication is my soft obsession, I believe that Corporate Social Responsibility shouldn’t be just empty talk but a real commitment of every business, organizations, associations. I am part of the Academy of “Parole Ostili”, as an official trainer, a social project to raise awareness against cyber bullying, hate speech and fake news. I strongly believe in the need to support female entrepreneurship and I’m committed to that as Vice-ChairPerson Italy of ALL Ladies League (ALL), the largest international inclusive association of women and a global movement for female leadership, based in New Delhi.

Digital Media Curator
My expertise lies in Audience Engagement and Development. I specialize in crafting, implementing, and promoting digital communication strategies for cultural institutions and travel businesses. I assist organizations in building and fostering relationships with online and offline communities as well as their target audiences. Additionally, I develop digital-driven tools to facilitate creative communication strategies. I actively explore innovative communication methods for cultural content, utilizing new media to engage and expand audiences through the strategic combination of social media and storytelling.
Official Trainer Parole Ostili
A Social project to raise awareness against the use of hostile language. The Manifesto of non-hostile communication is a commitment of shared responsibility to create a respectful, civil and secure network. Written and voted on by a community of over 300 communicators, bloggers and influencers, “The Manifesto” is a paper with 10 useful principles to redefine the style with which to be online. I’m an official trainer of the project, I’m in training in schools, universities and companies.
Speaker and Anchorwoman
My career has seen me take center stage as a speaker and anchorwoman at a multitude of events, both in Italy and internationally. These gatherings have explored the diverse landscapes of innovation, travel, social media, culture, and communication. From renowned platforms like Social Media Week and E-commerce Hub to thought-provoking conferences such as Museum & the Web, BTO, and the Women Economic Forum, my experience encompasses a wide range of impactful events, including TEDx Assisi and We are Museums.
European Projects and Fundings
I can help turn your innovative idea into a reality with comprehensive consultancy on European Funds. My expertise extends from conceptualization to implementation, guiding you through the entire project proposal process. Leveraging a well-established network of public and private partners with complementary skills and knowledge, I offer all-encompassing support to bring your project to life, from the very first seed of an idea.
Lecture Onlife
I have held lectures and Masters in Universities such as IED and University of Pisa, Master in Tourism Enhancement and Cultural Heritage Management at the University of Bologna.

PROJECTS

WE4GEA

The project aims the social and labour market integration of young disadvantaged women with low basic skills by improving youth workers’ capacity to engage them in grassroots projects for the sustainable development of local communities. 

HERIT

HERIT– Heritage Efficient through Relevant IT use, is an Erasmus+ funded project, starting from June 2021 until the end of May 2023.





amelie

AMELIE

The AMeLiE project addresses the issue of hate-speech online, starting from providing innovative tools for educators, so as to have a widespread

parole-ostili

PAROLE OSTILI

Social project to raise awareness against the use of hostile language. The Manifesto of non-hostile communication is a commitment of shared responsibility to create a respectful, civil and secure
network.

invasioni-digitali

INVASIONI DIGITALI

Born in 2012, Invasioni Digitali aims to stimulate the active participation in cultural heritage by the
citizens of every Country with a bottom-up approach.

Digital Invasions for the promotion of the cultural heritage

The project scales up the Digital Invasion methodology, which was developed in Italy.

ALL Ladies League
WEF Upcoming Events 2019-2020

ALL Ladies League (ALL) is our She-for-She movement for uniting the women of the world as ‘sisters beyond borders’;


INVASIONI DIGITALI 3D

A process of co-creation of digital content, with the realization of 3D models of objects and/or architectural structures through the use of smartphones and open source three-dimensional Nphotomodeling software.

ARTEST

The project is targeted at rethinking education in humanities in Russia and Mongolia in line with the EU research and practices in the field of multidisciplinary education and integrating STEM aspects into curriculum. 

 

BOOKS

MARKETIFICATION
The world is changing, people are changing and communication is changing. Marketification is the unstoppable digitization process of life in which we are all immersed, hanging from the invisible chains of the cloud our life is onlife.
archeosocial
ARCHEOSOCIAL 2

L'archeologia riscrive il web

Nato dall'esperienza di professioniste del patrimonio culturale.


DIGITAL STORY TELLING NEL MARKETING CULTURALE E TURISTICO

E. Bonacini, Digital storytelling nel marketing culturale e turistico. Manuale pratico con esempi applicativi, Palermo, Dario Flaccovio Editore - Pag. 267
MILLENNIALS
MILLENNIALS E CULTURA NELL'ERA DIGITALE

La cultura nell'era digitale

Millennials e la cultura nell'era digitale. Consumi e progettualità culturale tra presente e futuro.

2023
2018
2021
2018

"Be curious, never stop asking questions. There lies real innovation"

Blog

Stuff I like, stuff I do or I would like to do

Europeana 2021 - How to make people feel heard and welcomed

Europeana 2021 - How to make people feel heard and welcomed

What is inclusive language and why is it important in our communications? This session, organised by the Europeana Network Association…
INVASIONI DIGITALI GOES TO IRAQ AND KURDISTAN - CHAPTER 1

INVASIONI DIGITALI GOES TO IRAQ AND KURDISTAN - CHAPTER 1

It seemed so far away, that 23 July. And now that it has passed I feel like it all happened…
THE MANIFESTO

THE MANIFESTO

FOR ENHANCING DIGITAL COMPETENCES ACROSS EUROPE Digital competences are essential to how we live, learn and work. The confident and…

CONTACT ME

Email: marianna@invasionidigitali.it

Privacy Policy | Cookie Policy
(Visited 2,714 times, 1 visits today)

Check out more on the project’s website at this link 

HERIT

This 24-month project specifically aims at boosting the digital education readiness of the private owners of historic houses, helping them to face the dramatic impact of the COVID-19 crisis on cultural tourism.  The central element of HERIT is the creation of a massive open online course (MOOC) tailored for private owners of historic houses. The course will aim at developing and enhancing the expertise of the owners themselves in business development and in the use of digital tools, as well as their knowledge of the regulatory and legal framework in the cultural heritage sector at the national and European level. EHH as an association represents the primary target group of the expected outputs of the project. This is why EHH will play a leading role in relation to different aspects of the implementation of the project itself and in particular: the collection of information and statistical data regarding the private historic houses sector; the maintenance of contact and exchange of information with the national historic houses associations and private owners to ensure that the content of the MOOC is truly responsive to the real needs of its target groups; and the promotion and dissemination of the online course.

The AMeLiE project addresses the issue of hate-speech online, starting from providing innovative tools for educators, so as to have a widespread and participatory methodology and new generations of teachers trained to actively involve the youngest in this common goal. The aim of the project is in fact to train teachers and representatives of school communities (school principals, digital operators, but also family representatives) on the specific methodology proposed, which provides, in line with the Digital Europe program, to take a step forward also in the field of digital citizenship, going beyond basic IT skills and focusing on the formation of advanced media literacy skills for those in educational roles.

Social project to raise awareness against the use of hostile language. The Manifesto of non-hostile communication is a commitment of shared responsibility to create a respectful, civil and secure network. Written and voted by a community of over 300 communicators, bloggers and influencers, it is a paper with 10 principles useful for redefining the style with which to be online. The Manifesto of non-hostile communication for companies is a tool that defines a few simple rules that allow to establish a transparent and sincere dialogue between companies and customers.
The Parole Ostili Academy promotes awareness on the language we use on social media in order to activate a change in people's communicative behaviors where virtual is real and real is virtual.

Born in 2012, Invasioni Digitali aims to stimulate the active participation in cultural heritage by the citizens of every Country with a bottom-up approach. Promoting culture, the beauty of the territories and history through the use of the internet and social media are the founding objectives. To date we have organized more than 2000 events in Europe, Australia, United States, India, with more than 50,000 participants in person and thousands online.

The project scales up the Digital Invasion methodology, which was developed in Italy. The methodology improves the digital and communication skills of cultural operators, helping them become promoters to and engage citizens in the valorization of cultural heritage. It also works to improve the digital skills of citizens involved (from the youngest to the elderly) by using new technologies to promote and valorize a cultural point of interest.

ALL Ladies League (ALL) is our She-for-She movement for uniting the women of the world as ‘sisters beyond borders’; Women Economic Forum (WEF) is our conference platform for women’s greater visibility, voice, and recognition as we speak, share, connect and collaborate for our ‘business beyond borders’; SHEconomy is our e-commerce platform for both goods and services by women entrepreneurs for energising our “e-commerce beyond borders’ ; and WICCI is our industry and business chamber for ‘advocating policies beyond borders,’ for empowering our influence on policies and decision-making.
In particular, WEF has held 41 editions globally from 2015-2020, eminent dignitaries and thought leaders have spoken on our WEF platform, including Heads of States, Nobel Laureates, Royalty, Ministers, Mayors, Businesswomen, University Presidents and Professors, Judges, Industrialists, Ambassadors & Diplomats, Celebrities, Entrepreneurs & Youth.

3D #DigitalInvasions was a pilot experiment that took place in Sicily in 2015. We involved engineering students from Palermo and Catania Universities in planned invasions in the Antonino Salinas Archaeological Museum (Palermo) and the Archaeological and Naturalistic Park of Santa Venera al Pozzo in Acicatena (near Catania). Students created 3D digital replicas of several archaeological works. They used image-based techniques to obtain 3D textured models of an object, sourced from an appropriate photo dataset taken from cameras, smartphones and tablets. The 3D models were then given to the involved public administrations.

During these first two 3D Digital Invasions editions we developed the belief that our approach could also be applied to other sectors of cultural heritage, using technology to spur innovation in museums. We were also interested in exploring how students were able to develop a sense of identity and affiliation to the cultural heritage they worked on. They spent a lot of time capturing the images, giving them the chance to observe, study and understand a piece of art, rather than quickly take a photo and pass to another. This approach aimed to allow them to be personally involved in a specific process to create user generated content and increase an artwork’s cultural value in its own context.

Erasmus Plus – KA2 Capacity Building in the field of Higher Education

The project is targeted at rethinking education in humanities in Russia and Mongolia in line with the EU research and practices in the field of multidisciplinary education and integrating STEM aspects into curriculum. This aim is derived from the current situation on the labour markets and demand on professionals in arts and cultural sector with a diverse range of competences, in particular, profound knowledge of the main subject (humanities and arts) and STEM skills for facing challenges of the digital age. Thus, the specific objectives are: develop innovative education methodology based on research methods of humanities, digital humanities, STEM; provide teaching staff with trainings in order to equip university teaching staff with new methodology; develop and launch of a new Master degree programme with international exchange opportunities in PC HEIs; create of a Digital Lab which unites postgraduate students in international projects aimed at preserving and promoting cultural heritage.